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Magento and WooCommerce are two of the most favourite open-source platforms for developing eCommerce sites. WooCommerce, an eCommerce plugin launched in 2011 by WordPress, is perfect for small business or midsize business. WooCommerce allows you to add many plugins available to build a better customer’s experience by its wide variety of themes and plugins. In contrast, Magento tends to be popular with larger businesses or agencies. Magento is scalable because of its powerful features and…

In COVID-19 pandemic, consumer behaviour has changed significantly. Consumers tend to purchase online instead of buying products in person. As a result, the eCommerce market is growing rapidly than ever, which leads to the necessity of enhancing customer experience to meet the rising demand. To help merchants capture new opportunities in the current commerce landscape, Magento rolls out with the latest release of Magento 2.4.0, which is officially released on July 28th, 2020. The main…

With more than 442,000 live websites around the world (according to BuiltWith), Magento has proved itself as one of the most popular eCommerce platforms at present. That’s why Magento regularly updates to ensure a highest level of performance and scalability. Various store owners, especially those who are not confident with their technical skills, may be bewildered by complicated instructions to upgrade Magento shown across the Internet. However, the whole process will be a piece of…

Table of contents What is marketing automation in Magento 2? 5 Tips for successful implementation of Magento 2 marketing automation Set your goals and requirements in advance Make your choice Consider expenses Adopt your plan Start it simple Test, test, and test Analyze What’s the bottom line? Will you agree if we say: Marketing automation is the technology that many marketers and salespeople expect to utilize when promoting a product or service. Indeed. 91% of…

Introduction In the eCommerce world, data security is one of the top priorities of all owners. With all platforms, especially open-source platforms such as Magento, the data security problems seem to be more important when users have to build-up the whole thing on their own. As a result, backing-up your data is the most effective solution that minimizes the consequences of data loss. In this article, I would like to describe the process of doing…

To meet the growing needs of the business, Magento retailers might look for a solution to go omnichannel and connect their online website with physical stores. There are many solutions in the market, both native and non-native to Magento. In this post, we’ll examine Magestore POS, one of the most popular Magento-native POS systems that might just help you stay ahead of the competition. Table of contents Magento and omnichannel retail challenges Delayed and complicated…

In this day and age, technology is an utmost game-changer factor, which can leverage or showdown the business’s growth speed. To be a winner, online store owners need to equip their websites with smart apps and advanced software, aiming to increase the brand’s visibility and boost sales across online marketplaces. Accordingly, one of the most reliable and high-functioning tools that we highly recommend to Magento merchants is Product Feed. It has been proven as a…

Overview The e-commerce market is unstoppably evolving every day and there are more and more powerful e-commerce platforms such as Shopify, OpenCart, BigCommerce, PrestaShop, etc. However, Magento is still holding the leading position with more than 771,021 worldwide customers. (buildwith.com) Obviously, there are reasons! Understanding that merchants always want to reach the high volume sales and grow their business, Magento intelligently provides two appropriate versions. Therefore, both small-medium merchants and enterprise-level businesses can take advantage…

Table of contents Intro OpenCart vs Magento: Overview Features comparison Cost Performance Ease of use Theme SEO and marketing tools Apps and adds-on Support Security Payment methods Final words When it comes to eCommerce platforms, there is no one-size-fits-all solution. Business owners just starting their online business may be bewildered by the number of various platforms out there in the eCommerce market. OpenCart and Magento are two of the biggest eCommerce platforms in the market.…

In the phenomenal growth of technology, merchants have a myriad of eCommerce platform choices to turn their brick-and-mortar store into an online one. If you’re at the dawn of building an online store and you’re on a shoestring, it may be a bit steep for you as running an online business can be expensive. The good news is that you can build an online store for free. If you’re looking for it, then your arrival…