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Introduction Since the cost of acquiring a new customer constantly rises, affiliate marketing has proved to be amongst the most cost-effective acquisition channels for online brands. You don’t have to go far to see the impact. Amazon’s affiliate program accounted for a staggering 40% of its more than $34 billion in sales in 2010. There is no doubt that a well-executed affiliate network will significantly increase online sales. Affiliate marketing can help companies achieve an…

Introduction In parallel with the booming of eCommerce, more and more online selling solutions have been launched to fulfill the needs of merchants all around the world. These eCommerce platforms provide store owners with intensive support to grow their businesses vigorously. Apparently, choosing a suitable platform sets up a solid foundation for your business to thrive. If you’re in need of something complex yet powerful, an Open-source CMS eCommerce platform like Magento 2 will definitely…

Overview Magento platform is today the leading eCommerce platform for open commerce innovation in setting-up e-commerce websites. This powerful platform brings many practical benefits and stunning features so that more and more store owners, businesses and companies are choosing this platform to boost their sales performance. In reality, there are more than 750,000 websites using Magento around the world until 2019 (according to Builtwith). It can be said that Magento is running the e-commerce world.…

Introduction Magento is a eCommerce platform trusted by numerous customers including multinational companies such as Ford, Nike, Coca Cola, etc. It’s the solid proof of how powerful this platform is. Magento offers merchants every feature that they need with great customization capability. That’s why it’s so loved by large-scale enterprises. And the bigger your business is, the more expense you’ll want to spend on building and adding up extensions to boost sales. Thankfully, you don’t…

Introduction On October 3rd, we, LitExtension and Magenest together launched a webinar regarding detailed instructions for displaying Facebook Livestream on a Magento store. Here comes the recap for you to get a broad picture of what we were sharing. Table of contents What is live-streaming eCommerce? What are the benefits? Facebook livestream for Magento 2 Overview Features How to integrate Facebook Q&A Final words What is live-streaming eCommerce? What are the benefits? First of all,…

Introduction Magento is well-known for being one of the best-in-class Content Management System (CMS) operating as a powerful eCommerce platform. It has been home for 204, 276 live websites thanks to numerous built-in features and high customizability. Functionality enrichment is what Magento always focuses on to help online merchants capture more opportunities from the eCommerce industry. “Multiple stores” is an outstanding feature of Magento that fulfills the need of diversifying sales channels of store owners to…

Table of contents What is marketing automation in Magento 2? 5 Tips for successful implementation of Magento 2 marketing automation Set your goals and requirements in advance Make your choice Consider expenses Adopt your plan Start it simple Test, test, and test Analyze What’s the bottom line? Will you agree if we say: Marketing automation is the technology that many marketers and salespeople expect to utilize when promoting a product or service. Indeed. 91% of…

As a shopper, you have probably abandoned plenty of carts yourself. As a retailer, you often wish more people would actually complete a purchase instead of leaving their carts behind.  That is because shopping cart abandonment is one the biggest drain on your profit potential. So, how can we minimize the possibility of cart abandonment and win back some of those lost sales? There are a lot of areas to navigate and improve. However, sending…

In this day and age, technology is an utmost game-changer factor, which can leverage or showdown the business’s growth speed. To be a winner, online store owners need to equip their websites with smart apps and advanced software, aiming to increase the brand’s visibility and boost sales across online marketplaces. Accordingly, one of the most reliable and high-functioning tools that we highly recommend to Magento merchants is Product Feed. It has been proven as a…

Two decades ago, businesses invested a considerable amount of money on TV, radio, and ads for the development of their businesses. However,  depending solely on paid advertising seems to be too ordinary and ineffective, especially when your business is operated on the dynamic and competitive markets as today. Recently, companies of all kinds are innovating themselves to expand customers’ base, boost sales, and increase brand visibility. Being known as one of the most popular schemes…