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Introduction Magento is a eCommerce platform trusted by numerous customers including multinational companies such as Ford, Nike, Coca Cola, etc. It’s the solid proof of how powerful this platform is. Magento offers merchants every feature that they need with great customization capability. That’s why it’s so loved by large-scale enterprises. And the bigger your business is, the more expense you’ll want to spend on building and adding up extensions to boost sales. Thankfully, you don’t…

Introduction On October 3rd, we, LitExtension and Magenest together launched a webinar regarding detailed instructions for displaying Facebook Livestream on a Magento store. Here comes the recap for you to get a broad picture of what we were sharing. Table of contents What is Live-streaming eCommerce? What are the benefits? Facebook Livestream for Magento 2 Overview Features How to integrate Facebook Q&A Final words What is Live-streaming eCommerce? What are the benefits? First of all,…

Introduction In parallel with the booming of eCommerce, more and more online selling solutions have been launched to fulfill the needs of merchants all around the world. These eCommerce platforms provide store owners with intensive support to grow their businesses vigorously. The more money you make, the more expense you’ll want to spend on building your website and adding up great tools to boost your sales. Apparently, choosing a suitable platform sets up a solid…

Introduction Magento is well-known for being one of the best-in-class Content Management System (CMS) operating as a powerful eCommerce platform. It has been home for 204, 276 live websites thanks to numerous built-in features and high customizability. Functionality enrichment is what Magento always focuses on to help online merchants capture more opportunities from the eCommerce industry. “Multiple stores” is an outstanding feature of Magento that fulfills the need of diversifying sales channels of store owners to…

Table of contents What is Marketing Automation in Magento 2? 5 Tips for Successful Implementation of Magento 2 Marketing Automation Set Your Goals and Requirements in Advance Make Your Choice Consider Expenses Adopt Your Plan Start it Simple Test, Test, and Test Analyze What’s the Bottom Line? Will you agree if we say: Marketing automation is the technology that many marketers and sales people expect to utilize when promoting a product or service. Indeed. 91%…

As a shopper, you have probably abandoned plenty of carts yourself. As a retailer, you often wish more people would actually complete a purchase instead of leaving their carts behind.  That is because shopping cart abandonment is one the biggest drain on your profit potential. So, how can we minimize the possibility of cart abandonment and win back some of those lost sales? There are a lot of areas to navigate and improve. However, sending…

In this day and age, technology is an utmost game-changer factor, which can leverage or showdown the business’s growth speed. To be a winner, online store owners need to equip their websites with smart apps and advanced software, aiming to increase the brand’s visibility and boost sales across online marketplaces. One of the most reliable and high-functioning tools that we highly recommend Magento merchants is Product Feed. It has been proven as a special tool…

Two decades ago, businesses invested a considerable amount of money on TV, radio, and ads for the development of their businesses. However,  depending solely on paid advertising seems to be too ordinary and ineffective, especially when your business is operated on the dynamic and competitive markets as today. Recently, companies of all kinds are innovating themselves to expand customers’ base, boost sales, and increase brand visibility. Being known as one of the most popular schemes…

Today, the market has been becoming more competitive, and it is getting more difficult to satisfy customers. Businesses, whether big or small, all expect to both gain profit and satisfy customers with their product prices. However, when price can not be a differentiator, companies have to look for another more effective option. We know that customers love to be rewarded and get extra benefits to be committed with a brand through their shopping journey. Therefore,…

These days, people rely on search engines to look for answers to their questions or solutions for their problems. Before buying something, customers will not jump in your store immediately, instead they search for products or services like yours on search engines like Google. You may not be the only one to give them the answers they want in the market. Go to Google and search a random keyword, you will see a range of…