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Content marketing is the backbone of digital marketing. Every business needs to develop a content marketing strategy. For eCommerce businesses, content marketing plays a crucial role to attract, engage, and nurture potential leads to help them convert into a sale and most importantly, retain them to improve the customer lifetime value. Copywriting is the most essential component of content writing. Copywriting is a form of writing in which you focus on preparing content that can…

Introduction Seth Godin rightly said: “Change is not a threat, it’s an opportunity.” The world is transcending into an era where both people and businesses are evolving to re-invent existence. The Covid-19 pandemic has almost rocked the bottom of everything. Therefore, those who adapt as per the ‘new normal’ will be the ones to create legacies ahead. Today, technology has taken center stage in re-shaping different industries. Food, music, travel, or even fashion have an…

Introduction Ecommerce business owners probably have a wide range of choices when it comes to selecting an eCommerce platform built for their business. Besides some of the most well-known platforms, such as Shopify, WooCommerce, Magento, etc., Facebook Shop is definitely an ideal platform for any businesses with a strong desire to kickstart their businesses and get access to millions of customers. With a large audience base, around 1.73 billion daily active users, and 2.6 billion…

Introduction In this digital world, thanks to the booming up of eCommerce, online store owners in general and Shopify merchants in particular tend to expand their businesses to various niches. In case Shopify sellers want to diversify their brand, they should not restrain themselves selling on one webstore. To yield to this demand of selling on multiple storefronts, Multiple Shopify store was launched as an excellent tool that can help professional sellers touch their goal…

Introduction Market research is of great importance for any merchant before deciding to run an online business. By doing this way, store owners can predict the products that meet a high demand of Internet shoppers and thus ensure the success of their stores. As being a popular name since 2005, Etsy has been home for 63,765 currently live websites. If you are planning to be an online merchant on this platform and wonder what are…

Needless to say, eBay is one of the dominators of the global online marketplace. In second-quarter 2020, eBay’s revenue increased 18% year over year and amounted to over $2.8 billion.  It is certainly a good decision to start your eCommerce venture with this powerful platform. But before simply launching your online store onto eBay, make sure you have determined your target customers and your products through researching the top selling items on eBay. So if…

Introduction Nowadays, there are so many ways to connect your WooCommerce store with another base in order to discover more opportunities for improving your business. The ability to take advantage of market trends is crucial for store owners to thrive. If you’re a merchant who is currently using WooCommerce as a sales channel and wants to add Amazon to your list and takes advantage of more than 197 million Amazon customers, you’ve come to the…

Increasing sales is always the dream goal of every business. One of the most cost-effective ways to achieve this is by focusing on your existing customer base. That explains why customer loyalty should always be a priority to business owners. By doing this, you can maintain your sales even during low seasons and save quite a lot of effort looking for new customers. For that reason, Litextension, together with Magestore, has conducted a webinar in…

Introduction Shopify is well-known as one of the most popular eCommerce platforms, with about 1,631,096 live websites around the world, according to BuiltWith.com. It ranks second place with 20% market share, only behind WooCommerce (a WordPress plugin). Shopify is the best place to start an eCommerce business because Shopify is a fully-hosted solution, which allows everyone, even those who have little to no technical knowledge to set up an online store and sell their products…

Overview eBay is an online marketplace for buying and selling of new and used products, dealing in both B2C and C2C marketplace. Shopify, a giant in eCommerce, is a platform for creating online stores and social media integration. In 2017, Shopify and eBay partnered together to roll out Shopify eBay integration feature on Shopify store. After eBay joined Shopify Sales Channel Platform, it has been easier for merchants than ever to sell on both channels.…