Overview

Shopify is a hosted shopping cart, it means you wouldn’t have to deal with the hosting expenses and the technicalities. With most website builders being hosting eCommerce you can’t get total control, many of them such as BigCommerce and Shopify, allow you to write in CSS and HTML. However, for the core programming, you don’t have access to it or you need one of its developers to get in there. (Read more about top 6 eCommerce Platforms)

Magento is an open-source eCommerce website that is free to use, just like WordPress. It is a powerful platform but without knowing how to code, a person would find it hard to achieve their dream. For customizing your store it is strong, and you can get a finished product that doesn’t look like any other store out there. There is no limit to what you can do – as long as you can do it.

Magento vs Shopify are both powerful options for an e-commerce store, but what’s best for you depends on both your skills and your vision. We will compare the two robust platforms with the criteria that matter to you, including ease of use, value, and functionalities… 

First, let’s watch our video to grasp the top 6 differences that you need to know about Shopify and Magento. By the end of the article, hopefully, you will have a better idea of whether Shopify or Magento is the deal-breaker for you.

Ease of use

The ease of use should be one of your first and most important consideration when selecting your platform. Shopify provides an easy interface, this means you can customize your store easily by clicking around the page. Everything in the dashboard is laid out, from inventory management to marketing and all that.

However, there are some certain custom settings which requires some technical skill, but don’t worry too much because you can use Shopify normally without it. Magento is suitable for intermediate to advanced users which means they have technical skills to code and manage their store. Or else, you’ll find it difficult to set up your Magento store, the learning curve is pretty steep.

You’re going to have to take lessons (if you have to do it yourself), and know the technical terms. That might take you months to get your hands on. Even if you get a developer to create your store, you’ll need to manage so having some coding experience is necessary. The admin panel isn’t so intuitive, it takes time and effort before getting comfortable.

Setting prices

When choosing a shopping cart, pricing is a very important factor to consider. How much budget are you going to spend on your store? Magento vs Shopify, which one offers a better price for you. We’ll show you the difference setting prices process of Magento vs Shopify.

Option Fee   Magento       Shopify
Monthly    

                         ×

Shopify Lite Plan: $9

Shopify Basic: $ 29

Shopify: $ 79

Advanced Shopify: $ 299

(*)

Themes Free – $499 Free – $180
Hosting $4-$1000                                 ×
App Free-$699  
Developer (**)                                  ×
Domain $10-15 $10-15
Transaction  

(Stripe)  2.9%+30¢

( ***)

Lite Plan: 2%

 Basic: 2%

Shopify     : 1%

Advanced Shopify: 0.5%

(****)

(*) You can buy one, two years Shopify plan, this package decreases from 10-20% per monthly fee

(**) With the Magento platform, it’s important to consider hiring a developer to get your store off the ground and give you some of the more technically challenging aspects of the platform. A developer’s price is quite high and racks up fast, so Shopify would be much better suited to you if you don’t have a pretty large budget.

(***) Magento doesn’t offer its payment, you can buy payment apps through Magento marketplace, then paying a transaction fee for them

Let me give you an example, so you can calculate the transaction fee:

Stripe is an app payment processor, you can buy it in the Magento marketplace, it costs $99. The fee per transaction is 2.9%+ 30¢, If you sell a dress for $30, 2.9% of $30 is 87¢, so the total fee is 87¢+30¢=117¢ then you’ll receive $28.83 (pre-tax).

(****) Shopify offers its payment, it’s free

Themes/Template

One of the first things that many companies care about after budget and ease-of-use problems is how their platform will look like. The first impression of customers is a really important element. Themes allow you to reflect your stunning brand and individuality, following me to find out themes of Magento vs Shopify.

Shopify

Shopify provides a wide range of themes, they are both free and paid themes. Even for the price point, these might be a little costly for some people

Highlight features:

  • Over 72 Theme choices that allow you to add, switch, remove and resize elements of your Shopify theme.
  • All the themes are mobile-optimized.
  • Easily add or create new pages.
  • You can change the color palette and images according to your business.
  • It allows you to add social media feeds easily.

Magento

Magento offers 14 themes options both free and paid, 10 of which are fully mobile responsive. With Magento, you can even create your theme from scratch (but this requires you have deep coding knowledge, or a budget big enough to hire help).

Theme of Magento
Magento Themes

Highlight features:

  • It offers more flexible Customization.
  • It allows you to add animations to make your store engaging.
  • Add a featured product slider to your homepage.
  • You can incorporate newsletter options in your webpage footer.
  • Place ‘cross-selling blocks’ on your product pages.

Apps and add-ons

Themes only make up the look and feel of your website, however, to add additional functionality, adding extensions is a solution for you. All systems offer app stores and extensions. Most of these applications are just a click away, allowing you to add multiple features to your e-commerce site. Follow me to compare these features of Magento vs Shopify.

Magento

Magento provides more than 5831+ extensions through the Magento marketplace. No comprehensive coding knowledge is required to install and implement these extensions. There are some highlight extensions which are helping a lot. For example, Mageplaza allows you to promote products by providing them custom discount options, or using plugins Product Pre-Order can send an email automatically to your potential customers whenever a new product is available.

Magento extensions
Magento extensions

Shopify

Shopify App Store provides over 2500+ free and paid apps to add features, control your store, and boost sales. We introduce you to some popular Apps like Trust Hero by Booster Apps, you will have the ability to show trust icons to your visitors and potential customers to decrease cart abandonment. Shopify also offers the advantage of integrating marketing email campaigns such as the MailChimp account to contact your target audience.

Shopify Apps store
Shopify Apps store

Payment

Shopify offers more than 100 Payment Gateways for you to choose from but you need to pay a transaction fee from 0,5-2% depending on the monthly plan you buy on Shopify, the more you pay for Shopify package, the less transaction fee of your giving. Besides, Shopify also has its payment processor that is friendly to use called Shopify Payments and it’s definitely fee, this is an advanced feature of Shopify.

Magento doesn’t have its Payment, you have to download the extension of payment processor through the Magento marketplace. At present, Magento is providing 364 payment apps in its marketplace. Moreover, payment apps of Magento have been supporting different languages, so if you want to conquer the world eCommerce business, multi-language support is essential. Did you know that 42% of shoppers never make purchases in another language than their mother-tongue? This means If you are looking to sell overseas, multi-language support is necessary and Magento can help you with that.

SEO

SEO stands for Search Engine Optimization that allows you to optimize your e-commerce website SEO as this will affect your store ranking. This is an aspect in Magento vs Shopify comparison in which both the shopping cart offer pretty similar options. On both Shopify and Magento, you can easily edit the page title and description to define how your store displays in the search results pages and add alt text to images to help search engines understand what they are all about. Moreover, you can buy more SEO apps in the Shopify App Store and Magento’s Marketplace.

For example, SEO Booster is Shopify’s app which allows you to find issues related to SEO as soon as to solve the problems on time

Comparison Summary: Magento vs Shopify

The analysis above has run you through the key similarities and differences between Magento and Shopify.  Let’s take a quick look at what the numbers say.

Parameter Magento Shopify
Number of Sites Powered 250,000 600,000
Number of Apps and Add-ons 5,831+ 2,500+
Number of Themes 14* 72*
Theme Price Free – $499 Free – $180
Monthly Cost Free  $8.10 – $269.10
Available Devices Windows, Android, iPhone/iPad, Mac, Web-based Windows, Android, iPhone/iPad, Mac, Web-based
Ideal eCommerce Size Large Enterprise Any size
Available Support Email, Phone, and training Email, Phone, Live Support and Tickets
Feature Comparison Magento has far more intermediate and advanced features built into the system With Shopify, you often have to get an app for extended functionality
Dropshipping No Integration with dropshipping inventory apps Integration with Oberlo
Provisions for coupons Allows discount code creation and calculation functionalities from the start. It does not offer this feature on its Lite plan, but it is available on all other plans.
Payment Gateways Support for a far lower number of gateways, but they can be added through 3rd party apps Supports more than 100 payment gateways and their own payment
Multilingual capabilities Multi-lingual capacities

 

Third-party/paid apps are available for Shopify for this. It does not offer full multilingual capabilities

 * With both sites, you can also buy themes externally if you want to.

Conclusion 

So haven’t you decided yet?  following me to assess some key content in this following board  

Criteria Magento Shopify
Price 7 7
Easy to use 6 9
Themes 7 8
App, add-ons 9 7
SEO 8 9
Payment 8 8
Total 45 48

As you can see, we rated Shopify higher than Magento, but this is still our subjective assessment based on the analysis. We highly recommend you find out which one is suitable for you by prioritizing the criteria that are important to you before making a final decision. 

Try Shopify free to visualize how it works!

Finally, If you feel dissatisfied with your current shopping cart and wish to migrate to a new dream shopping cart, the LitExtension team is still there to help you migrate data from source store to target store. For example, migrating from Shopify to Magento, Magento to Shopify migration. LitExtension is designed for all users and requires no technical and programming skills. With three simple steps, all your data will be transferred completely, securely and speedily.

If you have any questions regarding Magento vs Shopify migration, the LitExtension team is always there to help you!

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