Feeling confused about whether to change your Magento store to WooCommerce or not.

Don’t know what benefits it can bring?

There is no doubt that the success and prosperity of your online store depend on the platform and its management. Therefore, choosing a shopping cart is not an easy task.

Fortunately, we’re here to help you make an informed decision. There’s no one ultimate solution when it comes to eCommerce, but you can always make the right decision for your unique needs – as long as you have all the facts at hand.

Through this article, we will compare WooCommerce with Magento – their similarities and differences, strengths and weaknesses. By the time you finish reading this article, you will know exactly which solution is right for you.

Let’s get started!

Which are the similarities?

One of the basic similarities is that both Magento and WooCommerce are open source systems, which means that anyone can build on the source code or modify it for their needs.

Developers then share their versions of the software to carry on this aspect of giving. This is the reason why the large communities have been formed behind both platforms.

With these communities, you have the chance to get much more effective assistance. Different from many technology services, you have to make a call for one employee if any problem occurs. Coming up with open source Platform, you can post your questions in the Magento or WooCommerce forums that are read by thousands of users, then you can get direct help from communities quickly.

Both Magento and WooCommerce work on a ‘freemium’ business model. They are free to use, but as your business grows and changes, they tend to need extras and you must pay an additional amount to function better.

For example, to increase the range of payment options you offer visitors, you must pay for plugins in WooCommerce. While Magento requires additional extensions if you want to offer your visitors an above average shopping experience.

Finally, what’s most important when building an online store is, of course, the products and communication with your customers. Both systems allow you to upload unlimited products and manage them effectively. You can also add a blog to add a friendly voice to your e-commerce site and help with SEO.

It can be seen that there are many similarities in general. Now let us take a look at the differences.

Magento and WooCommerce – Differences

Magento differs greatly from WooCommerce in terms of features, hosting, installation and so on.

Thus, we look at the similarities and differences of both platforms, but is it enough to make a decision? Let review their advantages and disadvantages.

  Magento WooCommerce
Installation – Require technical skills – Easy, can DIY
Ease of use – Requires some programming skills to customize and manage a store. – User friendly and easy to use
Hosting – Run using dedicated servers or a cloud plan when the product portfolio grows
– Use large disk space
– Run using WordPress’s hosting
– Use little disk space, be light on server space
Features – Lots of features: Enable to cross-sell & up-sell your products, compare products, create coupon codes, use an advanced filter to navigate the products
– Provide different currencies, payment options, & multiple languages
– Manage many stores on the same account – via one dashboard
– Include APIs to connect with third-party solution
– Limited features: Allow to rate products & feature bestsellers/ sale items through available widgets but require add-ons for more complicated things
– Sophisticated navigation can be filtered by one attribute
– Include SSL support but require a certificate
Security – Many advanced features & dedicated patches to handle any possible vulnerabilities – Basic features
Languages supported USA, UK, Germany USA, UK, Canada, China, Germany, India, Japan

What strengths and weaknesses of each platform?

Magento and WooCommerce – Strengths


  • It’s built for scalability. Magento should have no problems handling large stores, as long as your host can manage them.
  • Shoppers can check out faster thanks to a streamlined process. Plus, guest checkout is turned on by default.
  • Integrates with PayPal, Authorize.Net, and Braintree right out of the box.


  • Setting up a store is free, aside from your web hosting expenses.
  • It’s easy to pick up if you have any experience with WordPress.
  • Extensive documentation is available for users. In addition, if you have any questions, you can contact the team behind the project whenever you want.
  • Integrates with Google Analytics using an extension.
  • Includes SSL support, but you need to obtain your own certificate.

Magento and WooCommerce – Weaknesses


  • Magento feels more geared towards developers than regular users, what with its steep learning curve.
  • Its Enterprise Edition can be quite costly, but that’s to be expected due to their target market.


  • If you don’t use WordPress, you need to learn two new platforms.
  • Premium themes and extension costs can add up quickly.

Which is right for your eCommerce platform?

Which platform to use depends on the size of your business, its resources, and its goals.

Magento wants to become the popular eCommerce Platform with agencies or larger businesses that manage e-commerce sites that store large volumes of customer information, products, orders and other necessary databases. Magento is scalable, so it’s perfect for those with grand plans or an existing successful online store. It has a few more basic features and once installed by a developer, the extensions are brilliant too. However, you’ll need a big budget to set this kind of store up.

WooCommerce is built to fit around WordPress. It is sophisticated, but more suited to small and medium-sized businesses, and for people with less experience developing websites. It does the job of selling your products and as you grow, you can add the many plugins available to build a better experience for your customer.

Is your business large or small? If it is small, you felt confident migrate Magento to WooCommerce? Don’t worry about the migration technique because we have a solution for you with Magento to WooCommerce Migration Tool.

If you have any questions, please feel free to contact us right now! Join our Facebook Community to get more eCommerce tips and news.


Since 2011, I founded LitExtension Solutions offering shopping cart migration service including Magento, WooCommerce, Shopify,... LitExtension has been the leading provider of automated Shopping Cart Migration Service in the world with more than 20,000 global customers and we have delivered 30,000+ successful migrations to our customers over the past 5 years.