Etsy is one of the leading marketplaces for unique hand-made items. If you are motivated by the flexibility to start your creative business and make profits, then Etsy can be your best fit. This platform gives you the opportunity to do what you love and fulfill your personal dream.
According to the Statista report, Etsy’s development is proof of the constant and never-ending opportunities available for aspiring sellers who want to start their own small businesses.
If you’ve decided to join the ranks of successful Etsy sellers, this article will take you through the step-by-step instruction on how to start selling on Etsy, even as a new seller.
Why wait any further? Let’s begin!
What is Etsy?
Founded in 2005, Etsy is an online marketplace for all those who are passionate about creating personalized stuff, custom-made items, vintage or unique treasures. There are 2.1 million Etsy sellers across the globe – each of whom is the driver of both economic impact and personal empowerment.
Unlike Amazon or Walmart, everything on Etsy is made, collected, and sold by its sellers. It's even cooler when you've had a handcraft online store and want to expand your business on Etsy, since this is a huge opportunity to reach a large number of potential customers who are already interested in unique items. Try out a multi-channel selling tool like LitCommerce to experience a smooth and flexible process of managing inventory and syncing data across Etsy and your website within one dashboard. All you have to do is focusing on selling and bringing the best stuff to your customer while everything is carried out seamlessly.
Notably, Etsy sellers represent true democratization of entrepreneurship which is one of the greatest social trends over the past decade. Based on the platform self-reported, Etsy retailers are more likely to be much more diverse with regard to gender, age, geography, sexuality, race than traditional businesses.
- 87% of Etsy sellers identify as women.
- More than 60% of Etsy sellers are under the age of 45.
- 28% are from rural areas.
- In the US, 9% of sellers identify as LGBTQ, vs. roughly 5% of total business owners.
Finally, after gathering this information, you might want to start an Etsy business and sell items to this vast collection of potential customers. Let’s dig into the key question: “How to start selling on Etsy?”
What to prepare before selling on Etsy?
First and foremost, it’s important not to overcomplicate things when it comes to setting up your Etsy store. If you spend too much time focusing on getting everything perfect, you might never end up launc
hing your store. Here are 5 crucial steps to start selling on Etsy and making a profit:
1. Decide which products to sell
This is surely the hardest part, but if you choose wisely, this could be the perfect start of a whole new business. You should look around the Etsy marketplace to see what others are doing, seeing this as an opportunity for inspiration.
In case you’re still struggling with ideas of what to sell, check out our article about “10 best selling items on Etsy” to find some ideas for your business.
2. Choose a name and logo for your store
Make sure you’ve got some simple and snappy store names and cool logo designs instead of something too flashy or extraordinary. Furthermore, carefully check whether your store’s name is not clashing with anything else on Google.
At this point, you've also ready to have an LLC service form for your company and make sure the legal setup is taken care of.
3. Take high quality and attractive images of your products
If your products have never been seen, then a great photo can really make an impressive difference here. You had better take a look at other stores with similar products and pick your most suitable and unique style!
4. Save up some money
Before kicking off your business with Etsy, considering the best pricing plan is a must! Etsy is currently offering a standard plan and an upgrade version – Etsy Plus. In general, you will be charged a 5% transaction fee and an additional 3% plus $0.25 on every item you sell on Etsy. Along with that, this platform offers offsite ads to promote your products and you only have to pay when you make more Etsy sales from those ads.
You should spend some time to work out the cost of making a product and then come up with a sales price. Just make sure you’re charging enough to cover your costs and make profits.
5. Create a postage plan
In the end, you will need to research the best and economical way to pack and post your creations! Depending on your product’s specification, you can use the Post Office or even the courier company to safely deliver your items.
How to start selling on Etsy?
Whenever you’ve got your detailed business plan, it’s time to jump into the very first step to set up your online store. Now, we are going to walk you through detailed instructions on How To Start Selling On Etsy to display your creative products.
Step 1: Create an account
First of all, you will need to carefully review Etsy’s legal terms and policies. This official document will help you know whether your products are up to snuff or not. Most importantly, you should have a glance at how Etsy charges fees in order to estimate your investment costs.
Next, get access to Etsy.com and click Sign in on the top right corner of the main screen. Now you will see a pop-up window providing several ways to log in. Because you are new to this platform, you need to select Register and then fill in the blank bars as following:
After providing your Email address, First name, and Password, hit the Register button to continue. Then, Etsy will send you a confirmation email within a few minutes. All you need to do is to click the black button inside to make your account valid.
Step 2: Add the profile picture and bio
Not only does the Shop profile help introduce your kiosk to Etsy shoppers and other sellers, but it is also a good way to authenticate your account with the customers.
To start, you need to expand the drop-down menu from You section on the right side of the screen. Then, navigate to Account Settings > Public Profile to provide your store information as the image below:
One crucial thing you should take into consideration is choosing a suitable shop owner photo. Here are some tips from Etsy:
- Your profile picture must be at least 400 x 400 pixels in size and smaller than 10MB.
- Try to upload a square image. Otherwise, your picture will be distorted on the site.
- You are capable of adding another profile picture to replace the previous one.
- The file format of the photo should be .jpg, .png, or .gif only.
Don’t forget to tick the checkbox Shop in the Include on Your Profile section if you want to add your shop to the public profile. Click on the Save Changes button when finishing and keep moving on to the next step.
Step 3: Open an Etsy shop
Indeed, you can open your online shop in a minute with just one click on the Sell on Etsy button.
Well-done! Now you already own an Etsy store to spread your creativity and share the same interest with other people. In the next part, we will show you how to set up your newly-built Etsy shop to make it go live.
Step 4: Set up your Etsy kiosk
This step is essential because it takes the role of configuring store management afterward. The customization includes store language, shipping method, payment gateway, and so on.
Modify your shop preferences
- Shop language: Etsy allows store owners to choose from 10 different languages. This is also the default language that you will use to describe the information about your items. Keep in mind that you cannot change this, so think carefully before picking one. However, you can add another language later.
- Shop country: Select the country for your business
- Shop currency: Pick a currency that you use to set the item price. If your customers come from other countries, Etsy will automatically transfer the price to their local monetary system. Plus, Etsy charges you a currency conversion fee on sales amounts for international transactions.
- Time commitment: this is an informational question from Etsy to know whether your business is a full-time or part-time job. You can rest assured that the answer will not affect the opening of your store.
Choose your shop name
Besides products, a dazzling shop name is another factor that essentially helps you attract more customers. Providing that your store name is the same as an existing one, Etsy will suggest a list of other available names.
Choose your shop name
Although you can set a name that reflects the style of your store, you must make sure that it meets Etsy’s requirements as following:
- 4-20 characters in length
- No spaces or special characters
- No profanity (Your shop name must show respect for a God or religion)
- Different from the existing names
- Respect intellectual property rights of the others
Stock your shop
At this stage, you can add as many listings as you want to seize the chance of reaching more potential customers.
Set up your payment method
The payment method decides the gateway that your customers can use to pay for the items you provide. However, you need to see whether you are in an eligible country or not because it impacts how you will get paid.
Those who are ineligible countries can enroll in Etsy Payments. Then store owners can offer various payment options for their customers to fulfill the orders.
Don’t worry if your country isn’t eligible for Etsy because you can freely use your own PayPal account as the payment gateway.
Set up billing
At this stage, the form of payment depends on the countries where you are in. You may need to provide the information about your debit or credit card including:
- American Express
- Carte Bleue (France)
Apart from Australia, Germany, and the Netherlands, Etsy sellers must keep their cards on file to verify their shop identity. Also, Etsy will withdraw the authorization fee from your statement once this process completes.
Open your Etsy shop
Select the button Open Your Shop after customizing all these above sections. Except for the default language in Shop preferences, you can make changes to other modifications.
The URL of your brand new Etsy store will be displayed in one of two formats:
This is the end of our instructions on how to set up an online store on Etsy. You can try placing an order to check whether your store transactions are smooth and flawless or not.
With millions of potential customers, and the great chance to share your own unique products with the world, why not take this advice on how to start selling on Etsy and get started today?
Additionally, in case you are planning to re-platform to Etsy from another existing one, LitExtension – #1 Shopping Cart Migration Solution is a perfect choice. We are proud to be the world-leading company that helps you migrate your current store to Etsy flawlessly, securely.
Finally, should you have any questions about our data migration service, don’t hesitate to contact our customer support team or join our Facebook Community as we are always willing to solve your problem at any time.