In case you are planning to sell on Etsy, the very first step you should do is conduct market research to find out what are the best selling items on Etsy.
If that's your intention, you've come to the right place! This article can help you in finding Etsy shop ideas on what to sell on Etsy and get inspiration from top sellers on Etsy.
Here is the list of top selling items on Etsy right now:
- Sticker
- Notebook and journal
- Jewelry
- Home decor
- Digital designs/Graphic designs
- Posters
- Toys & baby items
- Vintage items
- Organic cosmetics
- Sewing and Crochet Pattern
- Clothing
- Bags and purses
- Phone case
- Papercraft
- Candle
- Hats and Caps
- Dining and Serving
Need Help To Migrate Your Store?
A lot of merchants have migrated from Wix to Etsy or Squarespace to Etsy to make use of the marketplace's advantages and boost their sales. If you are intending to migrate to Etsy, LitExtension can help you transfer your data accurately, and painlessly with utmost security.
What to Sell on Etsy: 10+ Best Selling Items on Etsy
Before diving into our recommendation about 10+ Best Selling Items on Etsy, let’s take a look at what kind of product you can put on the shelves.
With the aim of appreciating the human imagination, Etsy defines itself as a global art fair. This is an online market where people can connect to make, sell and buy unique, creative items. So it doesn't surprise that 88% of buyers said that Etsy has items that you can’t find anywhere else.
As a result, buyers can easily search for Handmade creations, Vintage Items, and Craft Supplies. Especially, you need to make sure that the vintage goods you offer must be at least 20 years old.
Now, it’s time to discover the 10+ Best Selling Items on Etsy. Stay tuned!
1. Sticker
Sticker is the first product to appear on our list of Etsy best sellers. Since stickers are easy to make and can be used for multiple purposes, there's no doubt that this affordable business idea is among what sells best on Etsy.
Best sticker shops on Etsy: Upstrider, Creative Dreamers Co, Manifestable.
2. Notebook and journal
The next product on the top best selling items on Etsy list today is notebooks and journals.
The reason why these items have become Etsy best sellers lies in the fact that notebooks and journals are an essential part of daily life. They are used by many people, including students, 9-to-5 workers, and those who are keen on note-taking and bullet journaling.
Top notebook and journal brands on Etsy: Amethyst Garnet, Beatific Happy Planner, Happy Downloads.
3. Jewelry
Jewelry can be rings, earrings, necklaces, bracelets, charms, and so on. There's no doubt that jewelry is one of the best things to sell on Etsy because it is a must-have accessory for both men and women.
According to a report from Etsy, jewelry ranked 2nd in the list of best selling items on Etsy in terms of gross merchandise sales (GMS) on this platform in 2020. As a result, jewelry is a potential niche you can try when selling on Etsy.
Top sellers on Etsy – Jewelry: Cabochonwholesaler, Gratitude Crystals, Pixie Dust Beads.
4. Home decor
When it comes to the best selling products on Etsy, we cannot ignore the home decor category.
During the pandemic period, there exists an increasing trend where people have to work from home. Therefore, they tend to create multifunctional houses for themselves. Besides, there is an increasing number of shopaholics who are willing to pay much attention to decorating their houses and rooms.
As a result, the demand for home decor products is likely to rise. In 2023, homewares and home furnishings ranked 1st among the top six categories based on GMS. These home decor products are best selling items on Etsy:
- Table lamps
- Wallpaper
- Furniture
- Paintings
- etc.
The art of miniature has been on an upward trend for years. It lures people into putting dedicated effort into making tiny things. Until now, the miniature community is still expanding at a rapid pace.
Best home decor shops on Etsy: Manhattan Neons, kajostore, So Good So Wood.
5. Digital designs/Graphic design
Selling digital items is a rising star and can make you become the top sellers on Etsy. Graphic design can be defined as store templates, desktop wallpaper/organizer, bullet journal and planner templates, print-on-demand, mobile icons, and more.
Except for store templates, other digital items are quite affordable. Most of them are even under $10 and the customers can purchase them without waiting for the products to be delivered.
Best graphic design shops on Etsy: 90Designs, MMazaDesigns, Daisycustomshop.
6. Posters
If graphic designs and digital items mentioned above allow customers to download and use the files instantly, posters will be printed before being delivered. This is one of the best selling items on Etsy as people are having a great demand for decorating their rooms or working spaces with inspirational pictures.
Top providers on Etsy: Calmand Joyful Kids, Neptune Art Prints, Eva Art Prints.
7. Toys & baby items
As one of the largest marketplaces for handmade products, Etsy paves the way for handicrafters to sell toys and baby items made from wood, wool, fabric,... These materials are eco-friendly, thus, a lot of moms and dads choose them for the safety of their children. Some stores even reach more than 2000 sales with just one product belonging to this category.
Top toys & baby items providers on Etsy: woodandhearts, ManhattanNeons, BusyPuzzle.
8. Vintage items
Besides handmade products, Etsy is also an ideal place for those who sell second-hand or vintage items. The reason lies in the fact that retro is a favorable style that many people are fond of. Vintage items here usually have classic patterns or are made from copper-like materials.
Top vintage items sellers on Etsy: DekorStyle, Cracow Magic Decor, Simones French Vintage.
Nowadays, more and more people are pursuing a healthy, environmentally-friendly lifestyle. They are likely to buy cosmetics with natural ingredients since they are safe for sensitive skin types. As a result, organic cosmetics are undoubtedly the best selling items on Etsy.
One thing you must keep in mind is that organic cosmetics production requires strict checking. Therefore, it is advised that you should find a reliable supplier to ensure product quality.
Best organic cosmetics brands on Etsy: Herbana Cosmetics, Moonrise Creek, Rainwater Botanicals.
10. Sewing and Crochet Pattern
Hand-made items with sewing and crochet patterns are widely preferable all around the world. You can take a look at hundreds of video tutorials on Youtube and other platforms to make sweaters, dresses, or teddies and sell them on your Etsy shop.
Top sellers on Etsy in Sewing and Crochet: The Twisted Hatter, Curry Bungalow, The Easy Design
11. Clothing
Clothing is also among the top selling products on Shopify. You can find different clothing styles with different colors and patterns. Some of them are designed and made by the sellers themselves. The others are customized from old clothes to be more fashionable.
Best clothing shops on Etsy: Water Rok, Stamp By Me Studio, BADINKA.
12. Bags and purses
Similar to clothing, bag and purses are among the best selling items on Etsy. As a matter of fact, these are must-have accessories for both men and women. Once searching for “bags and purses”, you'll find hundreds of recommendations on patterns, materials, and colors.
Top bags and purses shops on Etsy: Mega Gear Custom, Time Resistance, Well Read Company.
With the development of technology, smartphones have become an integral part of our daily lives. Therefore, we need to use a phone case to keep our phone clean and protect it in case we drop or step on it.
Besides printing phone cases, you can easily use acrylic colors to draw and customize them on purpose. As a result, phone cases serve as one of the Best Selling Items on Etsy.
Top phone case stores on Etsy: casewear, Tirita Case, Blush Cases.
14. Papercraft
Papercraft is either a fantastic decoration or a gift for friends. As you can see, there are still a lot of people who show their passion for these creations, even when we are in the digital world. Papercraft could be a promising item for you to start your business on Etsy.
Best papercraft stores on Etsy: Mewacraft Metal Art, Vasili Lights, IVYpaper Art.
15. Candle
Last but not least, homemade candles are also one of the best sellers on Etsy, with thousands of sales on Etsy. Making a candle is not expensive at all. In contrast, you can sell this product at a high price if you can make it unique by drawing or decorating the candle.
You can take a look at hundreds of video tutorials on Youtube and other platforms to make sweaters, dresses, or teddies and many more Etsy shop ideas.
Best sellers on Etsy: New Moon Beginnings, Briar Wick, Waxaromaldn.
16. Hats and Caps
Thanks to their affordable pricing, hats and caps have become one of the best selling items on Etsy. These items are fashionable and easy to customize with a large variety of styles and materials, hats and caps can be good products to start your online business.
Top sellers on Etsy for hats and caps: PachamamaWoollies, ilililyShop, GetStitch
17. Dining and Serving
Kitchenware is an essential part of daily life. Therefore, there's no surprise that dining and serving items appear in our list of best selling items on Etsy.
Top sellers on Etsy for dining and serving: FifthDesign, FranJohnsonHouse, JoyfulMoose
What Are The Top Sellers On Etsy In 2022?
Having known the top selling items on Etsy, we now need to find out the top sellers on Etsy and their product categories.
According to eRank, top 5 Etsy sellers with the highest all-time sales (since the store was founded on Etsy) are listed as below: (2023 updated)
| Rank | Stores | Country | All-time Sales |
| 1 | CaitlynMinimalist | US | 2,030,262 |
| 2 | PlannerKate1 | US | 1,919,575 |
| 3 | Beadboat1 | US | 1,694,709 |
| 4 | BohemianFindings | US | 1,659,534 |
| 5 | ModParty | TR | 1,527,717 |
Among the top sellers on Etsy 2022, the first position goes to CaitlynMinimalist whose products focus on two categories: Jewelry and Wedding.
The next top Etsy sellers are PlannerKate1 (categorized in Crafts and Supplies, and Handmade) and Modparty (categorized in Handmade items).
As reflected in the table above, the best selling items on Etsy belong to these top categories:
- Craft and Supplies
- Wedding Essentials & Jewelry
- Home Decor
- Handmade Items
Note: One tip to get a higher ranking on Etsy is to have a clear, original and SEO-friendly shop name. But don't freak out if you can't come up with the right name at first, you can change your Etsy shop name later if necessary.
Want to Expand Your Shopify Store?
If you intend to migrate Shopify to Etsy and rocket your business, LitExtension offers a great migration service that helps you transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
Is Selling on Etsy Worth it in 2023?
First, What is Etsy? Etsy is an eCommerce marketplace that allows you to register for an online kiosk and share the same space with other sellers. Similar to other top marketplaces like Amazon and eBay, Etsy helps you display your products to a large number of online buyers globally.
However, due to its scale, Etsy is preferable for small businesses. In fact, many merchants choose to use Etsy as one of their selling channels for a multichannel selling store by integrating Etsy with Shopify, WooCommerce, Amazon, and other eCommerce platforms…
If you're new to Etsy, you need to know how to start selling on Etsy and Etsy starting costs when creating your new Etsy store. Once owning an Etsy seller account, you will surely benefit in many ways.
- Firstly, as a popular name since 2005, Etsy has been home to nearly 94,000 live websites.
- You are capable of setting up an Etsy store at a low cost. Besides hosting, domain, transaction, and offsite ads fees, you don’t need to pay additional monthly expenses.
- Etsy has a powerful SEO tool that easily helps promote your Etsy products. It compares product listings and then chooses the best option to pop up on the first page when the visitor searches for a query.
- Plus, it is easy to use, thanks to the simple process of uploading items. Last but not least, Etsy can empower your business with numerous features and toolkits that make store management more effective.
For more information, here we provide you with a head-to-head comparison between Etsy vs eBay.
It doesn't matter if you're getting started or currently running a business, selling on this marketplace is easy thanks to contemporary eCommerce integration technology such as integrating Etsy with Magento 2, or Shopify Etsy Integration.
Best Selling Items on Etsy: FAQs
What is the most profitable thing to sell on Etsy?
Here are the five most profitable items to sell on Etsy:
- Stationary (stickers, notebooks, journals)
- Jewelry
- Home decor
- Graphic/Digital designs
- Toys and baby items
What is most searched on Etsy?
Etsy is an online market where people can connect to make, sell and buy unique, creative items. Etsy shoppers usually search for Handmade creations, Vintage items, and Craft supplies there.
Who is the #1 seller on Etsy?
The top Etsy seller at this moment is Caitlyn Minimalist in the category of Jewelry. They have had over 74,000 sales every 30 days.
Best Selling Items on Etsy: Final Words
We have listed here 15+ Best Selling Items on Etsy for your consideration. Take your time and decide which product can bring a significant profit to your online business on this platform.
The top-notch features and functionalities of eCommerce platforms turn out to be a motivation for the growth of online selling. However, selecting a suitable item to display in live shops is not an easy job.
In case you are planning to re-platform Etsy from another existing one, LitExtension – #1 Shopping Cart Migration Expert is happy to help. We are proud to be the world-leading company that helps you migrate your current store to Etsy flawlessly, securely. And if you would like to build an online store, you can click here to learn more.
Should you have any questions about our data migration service, don’t hesitate to contact our customer support team or join our Facebook Community as we are always willing to solve your problem anytime.
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