Having dealt with eCommerce platforms and supported data migration among these for over 8 years since LitExtension was established, we invest hours each week to experiment with each platform, all in an effort to improve our migration tool and customer experience.

The article you’re reading right now is a summary of our research about current website builders, in order to help you pick the perfect eCommerce platforms for your individual needs!

There are over 120 different shopping cart platforms in the market today, and each of them embrace their own value. After testing all of them out, we’ve listed out top eCommerce platforms in 2019 and included the most crucial traits of each platform to make it easy for you to pick the right eCommerce platforms for your store.

Let’s dig deeper into what makes these platforms stand out from the rest.

  1. WooCommerce
  2. Magento
  3. Shopify
  4. OpenCart
  5. BigCommerce
  6. PrestaShop


woocommerce best e-commerce platforms

WooCommerce is a completely customizable, free open-source eCommerce plugin for WordPress. It’s the most popular eCommerce platform in the market with over 3.5 million live websites at the moment.

The best selling point of WooCommerce is its support not only from the WooCommerce team but also from user communities including software experts and business owners. The open-source nature of WooCommerce allows the code to be freely available for anyone to view, modify, and contribute. Hence, there is a large variety of plugins making adding any feature become easy.

However, WooCommerce has downsides too: estimating the final cost is difficult because premium plugin fees can add up. Plus, having multiple plugins can cause conflicts, negatively impact the site security and speed.

Now, let’s look at some of the features of WooCommerce:

  • WordPress content integration
  • Pre-installed payment gateways
  • Total checkout process control
  • Cart behavior
  • Reduce page loading
  • Product variables
  • Inventory management
  • Shipping calculations
  • Multiple shipping methods
  • Custom tax calculations
  • Select customer address
  • Tax rate definition
  • Search engine optimization
  • Discount, coupons and gift codes
  • Product reviews
  • Reporting
  • CRM/Store Management
  • Support/Hosting

Find out more about WooCommerce and its features here.


magento best ecommerce platform

Magento is a hosted and self-hosted e-commerce CMS system, owned by Adobe. If you are about to expand your business, Magento is for you to turn your company into a larger one through a platform.

Magento is the second most popular eCommerce platform. It has two editions which are Magento Open Source and Magento Commerce (enterprise cloud edition). Due to Open Source, you’ll have access to support and an array of tools and shared by IT experts or other Magento users in its big community. With Magento Commerce, you can implement a more sophisticated online store because the system is to efficiently manage large websites with advanced technical solutions so as to ensure users’ positive experience.

Following are some of Magento features which makes it stand out from the rest:

  • Product attribute management
  • Instant Purchase checkout option
  • Product Browsing
  • Order Management and Customer Service
  • Stock management
  • Free payment options
  • Promotions and Pricing
  • Powerful and spacious storage
  • Advanced search engine optimization
  • Mobile-Friendly configuration
  • ERP systems
  • Google Universal Analytics integration
  • Comprehensive reports
  • Multiple websites

Learn more about Magento features here.


shopify best ecommerce platform

Shopify is a hosted eCommerce platform with multiple themes and requires very little programming experience. This platform is very easy to set up, there is an explanation for what each field is used for, which wipes out all your doubts when typing in information.

Managing your customers and their details, orders, and your store statistics in Shopify admin dashboard is also just as simple since you can access every section from the main menu.

It only costs $29 per month for a basic Shopify account, however, their pricing is based on stages of business, which could become a problem for those who only want one or two features from the expanded list but don’t need them all.

Below are features Shopify offers on all plans:

  • Unlimited products, bandwidth and online storage
  • Product variations
  • Point of sale
  • 24/7 support
  • Online sales channels
  • Drag-and-drop interface
  • Promotion codes
  • Manual order creation
  • Staff accounts
  • Finance reports
  • Fraud analysis
  • Free SSL certificate
  • Abandoned cart recovery
  • Shipping discount

Find out more about Shopify features and pricing here.


opencart best ecommerce platform

OpenCart is a free to use and open source PHP-based online shopping cart system. It is popular both among eCommerce beginners and experienced users due to its user-friendly interface.

The fact that OpenCart uses AJAX technology allows this platform to reduce loading time and increase site speed. Moreover, shop owners can customize stores through a variety of software, modules, add-ons and plug-ins that Opencart offers.

Let’s look at some of avails you can have with OpenCart:

  • Unlimited products, categories, customers and transactions
  • Multiple languages, currencies and stores
  • Tax rates support
  • Reporting
  • Set different customer groups (default, retail or wholesale)
  • Multiple templates and designs
  • Accept payment through various methods, such as PayPal, credit cards, etc;
  • Search engine friendly
  • Automatic image resizing
  • Free lifetime support and updates.

Find out more of OpenCart features here.


bigcommerce best ecommerce platform

BigCommerce is also a hosted eCommerce platform which has clean and clear guides for getting your online store established within minutes. Everything about your store information is easily accessible from the sidebar menu. You can also make use of BigCommerce’s analytics, marketing settings, and other features such as multi-channel retailing, mobile commerce, SEO and upselling to boost your store.

Another impressive point about BigCommerce is its flexibility since you can use it to manage your sales channels, use it as a SaaS solution, or use it with the CMS if you want.

The feature set is just as vast and plenty as that Shopify offers, with roughly equal pricing which, however, will become more expensive when your sales soar.

Here are some features you can see in Bigcommerce:

  • Unlimited products, file storage, and bandwidth
  • Unlimited staff accounts
  • No transaction fees
  • Diverse sales channels: Facebook/Instagram, Pinterest, eBay, Google Shopping, Amazon,…
  • 24/7 live support
  • Point of sale
  • Responsive website
  • Single-page checkout
  • Coupons, discounts and gift cards
  • Shipping label discounts
  • Real time shipping quotes
  • Reporting tools
  • Ratings and reviews
  • Free Sitewide HTTPs and Dedicated SSL
  • Accept payments via Apple Pay, Amazon Pay, Google Pay…

Find out more about BigCommerce features and pricing here.


Prestashop best ecommerce platform

PrestaShop is a free and open-source eCommerce platform. This is an affordable option for merchants with small budget investments as an online store can be built without worrying about transaction or monthly fees with this eCommerce solution.

With its user-friendly interface, you do not need technical brilliance needed to operate an OpenCart store. However, with this free version, you only have standard features to run a medium-sized store. Moreover, it will cost you pretty much if you want to buy additional modules to meet your advanced needs.

Let’s look at some of the features PrestaShop offers:

  • Multiple languages
  • Powerful catalog and site management
  • Zoom in features and multiple product views
  • Useful SEO and marketing tools
  • One-page checkout
  • Flexible shipping modules
  • Numerous payment options
  • Client account
  • Localizations/taxes
  • Analytics and reporting

Find out more about PrestaShop features here.

Now that we have walked you through our top eCommerce platforms in 2019. Let’s see whether your current online store is operating to your expectations or whether it’s time for you to switch to a better website builder.