Writing blog posts from scratch on a regular basis can be a challenging task, so gathering ideas for inspiration can help make this process easier. This is where content curation comes in.
For a blog to be successful, it needs to provide value to the audience. Coming up with multiple articles consistently to keep the inbound traffic flowing is the name of the game. Curating content proves to be an efficient way to increase the number of blog posts you push out while establishing your brand as a reliable source of information.
What does content curation mean and how does it help you?
The raw definition of content curation would be to collect relevant information around a particular topic or niche.
Firstly, for marketers, content curation is a medium that can enhance the brand’s prestige. It involves researching the topic that pertains to your brand and then turning the collected information into something valuable for the public.
The episodic writer’s block is something that every author goes through and curating content helps with finding insight: the biggest barrier in creating original pieces.
The biggest challenge that content creators face is the occasional writer’s block. You can curate content to cross this hurdle and there are multiple ways to do so.
What are the ways to use content curation?
Now we know how content curation is extremely productive to generate fresh content. We need to understand that just collecting content and throwing it to your audience does not cut it. Hence, this will negatively affect the SEO of your blog and lead to plagiarism.
To curate content for your blog, let’s follow 5 guidelines here and you are on the way!
1. Planning and researching topics
If you want to expand your brand, it will be a good rule of thumb to keep your niche/industry. Moreover, consistency is crucial to create an audience who will reliably advise you about your blog. Similarly, going by the same logic, you will find topics by looking for trustworthy sources in your market.
Actually, the creation of feeds and adding reliable sources to optimize the content is an easy way to track the industry. Indeed, Cronycle has fine pre-existing topics that are shared by top leaders. Accordingly, this can be an easy way to find out new outlets for either curating or researching their content to see what their origins are.
Additionally, a useful way to get ideas is to curate your competitors’ content as resources. It can clearly test what types of content they are sharing and what is acting well. Actually, Ahrefs shows organic search terms and metrics which helps to track and outrank them.
2. Selecting sources to aggregate content
With the overabundance of data on the web, comes a lot of noise that you might want to stay away from. Selecting relevant sources of information might seem confusing at first (considering all the choices) but it becomes easy when you figure out your criteria for qualifying sources.
There are a few things to consider for setting up your criteria to filter out sources-
- Relevance to your brand – You wouldn’t want something that doesn’t fit the areas of interest that your brand tends to. Your sources should be relevant for you to aggregate content from.
- Domain Authority – DA is a term coined by Moz that gives a score to each website to determine how they would rank on search engine result pages (SERPs). High DA equals more credibility.
- Traffic – If a website pulls in a respectable amount of monthly traffic that means that they’re doing something right. SimilarWeb is a tool that you can use to check any website’s traffic analytics, so look for the ones that have decent monthly traffic.
3. Enriching curated content
Good content curation should be considered as raw data for you to act on. People would love to hear unique outlooks that have not been fully unearthed yet. Therefore, this is where a bit of creativity comes in.
By including your own conclusions and analysis, you will need to add value to the raw data you collected. Especially, the content must make your blog unique and the audiences willingly want to come back to you. Unluckily, there are no cutting corners here because plagiarism will not earn you any aspect.
Surely, you may want to improve your SEO content as well as give your Search Engine Results Pages (SERPs) a better opportunity. In all honesty, checking a few relevant keywords using SEMrush and including them in your content regularly usually helps with rankings.
Ultimately, Google’s ranking algorithms work in supplying the user with value. Hence, you don’t want to include spammy links and overstuffing keywords. The easiest way of doing that is to look at the details through users’ eyes to ensure that all connections are correctly readable and accessible.
4. Publishing and sharing content with your audience
Undoubtedly, there’s no shortage of channels to promote your content and you need to take advantage of every channel that aligns with your brand.
- Social media
- RSS feeds
Social media is a solid option for self-promotion especially when you don’t have a huge budget. It is the easiest way to engage with your audience and initiate a conversational thread with them. Accepting what the people have to say about your piece of content and this also becomes a valuable source of feedback for you to act on for your future pieces.
You sure can experiment with common alternatives like newsletters and RSS feeds. This is to build your identity as a brand on common platforms and to give your readers access to your content.
5. Analyse the performance of your content
This is the final piece of the puzzle and the numbers reveal everything. The analysis involves figuring out what got you the most clicks and how you got those clicks, then capitalising on the how and why.
You can head over to your Google Analytics account to see what type of content performed well and what didn’t. This gives you an insight into what you need to do next to pull in more traffic. Certainly, channel’s dedication is an example of what fits you well and which channels you should rely on.
It’s really easy to track new and returning visitors on each channel, and the session duration metric is a good indicator to identify the posts that are performing well. Usually, the bounce rates for blogs are on the higher side, so the articles which have lower bounce rates are worth noticing.
Content curation is not an exact science but following these steps does get the formula right which might seem easy on paper, but it can take some time to master.
It involves thorough research of your industry and figuring out what the people want to read about. Qualifying credible sources and carefully selecting the pieces of data that you want to use can be tricky but rewarding.
Raw data can be found anywhere on the internet but turning that information into something unique is what leaves people wanting for more, something that belongs to you and can’t be found anywhere else.
Content curation is the key to efficiently taking your blog to the next level, both quantitative and qualitative. You should give it a try and see for yourself how efficient it proves to be.